The New Nokia Logo: Redesign and Meaning
Nokia, one of the world's most recognized technology brands, recently underwent a redesign of its logo and visual identity. This article explores the reasons behind this change and what it means for the brand.
History of the Nokia Logo For almost 60 years, the iconic Nokia logo had remained largely unchanged, featuring a blue wordmark with a curved, white slash over the letter 'N.' However, in August 2022, Nokia announced that it was planning a big change in its brand identity.
The New Nokia Logo
The new Nokia logo comprises five different shapes forming the word NOKIA. The design is modern, minimalist, and simple, making it versatile for various uses across the brand's products and services.
Meaning of the New Nokia Logo The redesign of the Nokia logo is part of a broader strategy shift for the brand. Nokia has repositioned itself as a strategic collaborator and a distinctly human brand with a new purpose: At Nokia, we create technology that helps the world act together. The new logo and visual identity are designed to signal this change and help existing and prospective customers see Nokia in a new light.
The five shapes that make up the new Nokia logo represent different aspects of the brand, including connectivity, innovation, reliability, sustainability, and inclusivity. These values are central to Nokia's new brand purpose of creating technology that helps the world act together.
FAQs
- Why did Nokia change its logo?
- Nokia underwent a redesign of its logo and visual identity as part of a broader strategy shift for the brand. The new logo and visual identity are designed to signal Nokia's new purpose of creating technology that helps the world act together.
- What does the new Nokia logo look like?
- The new Nokia logo comprises five different shapes forming the word NOKIA. The design is modern, minimalist, and simple, making it versatile for various uses across the brand's products and services.
- What do the shapes in the new Nokia logo represent?
- The five shapes that make up the new Nokia logo represent different aspects of the brand, including connectivity, innovation, reliability, sustainability, and inclusivity. These values are central to Nokia's new brand purpose of creating technology that helps the world act together.
- What was the previous Nokia logo like?
- For almost 60 years, the iconic Nokia logo had remained largely unchanged, featuring a blue wordmark with a curved, white